Hawksnest “Winter Collection” Merchandise Driver
HawksNest is the official merchandise store for the Hawthorn Football Club.
Challenge
Hawksnest (Hawthorn’s Online Retail Store) wanted to run a low test budget to gauge the ROI on its winter range offering through their digital audience channels outside of social and SEO. They particularly wanted to focus on the conversion metrics of the campaign from what could be delivered across standard digital ad display units.
Solution
By analysing psychographic profiles based on Roy Morgan’s Helix Personas Interplay were able
to identify key audiences that were responding to the prospecting ads across sports and news
environments.
By utilising retargeting techniques on the best performing personas we were able to achieve a
x3 ROI performance from a standing start with a moderate test budget.
- >$3.5k
- Merchandise Sales
- 58
- Conversions
- 3x
- ROI
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