ASICS “Made for Me” Grassroots Sport
Asics (アシックス) is a Japanese multinational corporation which produces sportswear. The name is an acronym for the Latin phrase, anima sana in corpore sano (translated by Asics as "a sound mind, in a sound body").
Challenge
ASICS looked to drive their new Football and Netball range ahead of the 2020 grassroots season. Their main focus initially was to utilise social media and interest groups around these sporting codes, but Interplay could provide them with actual grassroots players from both Netball and Aussie Rules codes directly on platform through display.
Solution
By targeting netball and Australian rules football users via in-app Native during key periods of the sporting user journey lead to higher engagement, the results achieving 3x higher engagement rates across Native ads compared to the 2020 average.
- >185k
- Impressions Delivered
- >1.8k
- Engagements
- 1.01%
- CTR
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13.51% Interaction Rate
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>2.2k User Engagements
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3.72% CTR
