About Interplay Media
Interplay Media is a digital advertising sales house specialising in sport and fitness media. We started out in 2011 helping some of Australia’s most influential AFL blogs including Bigfooty.com, Fanfooty.com and Tooserious.net. Today we represent over 200 locally produced sport blogs, apps, fansites and forums.
Interplay Media works in three areas:
- We work with premium Australian sports and fitness sites and influential sport bloggers to grow their revenue and traffic.
- We work with advertisers to deliver exceptional digital campaigns that reach and interact with users who are passionate about sports and fitness.
- Interplay is a publisher of sports and fitness content. We provide content to Australian brands and international publishers as well as publishing our own sports sites which include zerodigital.com.au and fansunite.com.au
- Interplay operates a Consultancy business called Campaign Managers – This business is an outsourced ad operations solutions for digital publishers
Percent of our network is Mobile
Percent of our network are App Publishers
Percent of the time we get our Footy Tips correct
Interplay Media is Australia’s largest independent sport ad network.
The Interplay Media publisher network is made up of some of Australia’s best known sports and fitness sites. We exclusively represent all sites in our network and the network is 100% open meaning our advertisers know exactly where every impression is delivered when they book a campaign with Interplay Media.
We specialise in delivering exceptional digital campaigns that reach a passionate sport audience. We offer advertisers the full suite of digital solutions from banner advertising to mobile app sponsorships and everything in between.
Interplay Media exclusively represents over 50 digital sport and fitness properties that cover all of the major sports in Australia including: AFL, Rugby Union, Rugby League, Cricket, Golf, Cycling, Adventure/Action Sports, Horse Racing, Tennis, Basketball, Motor Racing, Fishing, Water sports, Motor sports, US sports and Pub Darts.
Our digital solutions are all about connecting with the sports enthusiast.
High impact and rich media display advertising
App and mobile advertising
App and mobile advertising using all rich media formats
Newsletter and solus email marketing
Custom content including blogger outreach and editorial campaigns
Social media marketing
Social media marketing across the biggest networks and emerging social media channels
Pre-roll and in-content video advertising
Digital Sponsorships and branded content including offline integrations
Transact on all inventory programmatically
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Our tech gun’s Ben and Dan attended the IAB Digital Ad Ops 2017 Conference on Wednesday, ensuring Interplay is on top of upcoming trends and new technological threats.These are the top ten takeaways. Adblocking: according to research 1-4 Australians block ads! Desktop accounts for 21% and mobile sits at 5%, it’s important to know your[…]
No more Sepp Blatter, but FIFA still making bad choices: Why expanding to a 48 team World Cup is a terrible call
FIFA unanimously decided on Tuesday night AEDT to expand the World Cup competition from 32 to 48 teams from the 2026 tournament. The new format will feature 16 groups of three teams, with the top two nations from each group qualifying for the knock out stage. There will also b penalty shootouts for ever draw, even[…]
Interplay Media is currently seeking a part-time sports writer based in Melbourne to join our team of journalists. The successful applicant must have a degree in journalism or media and communications and be able to produce well-crafted and high quality articles. The successful applicant will have a strong interest in every major Australian sporting code[…]
Frenchman Paul Pogba recently sealed his move back to Manchester United from Italian giant Juventus, for a world record transfer fee of £89 millions (AUD$151 million). He is now the most expensive player in football history, ahead of Real Madrid pair Gareth Bale (Tottenham to Madrid for £85 million) and Cristiano Ronaldo (Manchester United to Madrid for £80[…]
Telstra has today been given the green light to continue airing its controversial television commercial promoting its sponsorship of Seven Network’s Olympics app. It is a shock decision by the Federal Court and one which could have major ramifications for the advertising industry. The Australia Olympic Committee launched legal against Telstra a fortnight ago, claiming[…]
Women’s sport is finally starting to gain some much deserved traction in Australia. The women’s Big Bash League was a huge hit in its inaugural year last season, the AFL is about to launch its own women’s league for 2017 and now Australia is set to revitalise the national netball competition. The current trans-Tasman league[…]
Colourful former AFL star Wawrick Capper has launched legal action against fast food chain Nandos. While Capper is often outspoken and somewhat controversial, this time, he has every right to sue. Capper is threatening to sue Nandos for $300,000, after the restaurant referenced the 52-year-old in an advertising campaign for Nandos’ 25th anniversary. “25 years[…]
From May 2016, Foxtel will add three new sports channels, beIN SPORTS one, two and three, to its sports package. beIN SPORTS has previously been an additional subscription of $20 a month for customers, on top of the regular sports package Foxtel offers. However, the network, which will now be broken into three new stations,[…]
Interplay Media is delighted to announce a partnership with Under Armour Connected Fitness. Interplay has been selected as the company’s Australasian sales agent for its various fitness related brands. Key brands within Under Armour Connected Fitness include my fitness pal, map my run, map my ride and endomondo. Under Armour Connected Fitness has 3.5 million[…]
The talk of Melbourne and the AFL community this week has been Eddie McGuire’s radical proposal to demolish Etihad Stadium and build a brand new stadium with a retractable roof opposite the MCG in the Melbourne Park precinct. Docklands Stadium, or Etihad Stadium, has never been a favourite of fans or players due to surface[…]