About Interplay Media

Interplay Media loves digital advertising and sport.

Interplay Media is a digital advertising sales house specialising in sport and fitness media. We started out in 2011 helping some of Australia’s most influential AFL blogs including Bigfooty.com, Fanfooty.com and Tooserious.net. Today we represent over 200 locally produced sport blogs, apps, fansites and forums.

Interplay Media works in three areas:

  1. We work with premium Australian sports and fitness sites and influential sport bloggers to grow their revenue and traffic.
  2. We work with advertisers to deliver exceptional digital campaigns that reach and interact with users who are passionate about sports and fitness.
  3. Interplay is a publisher of sports and fitness content. We provide content to Australian brands and international publishers as well as publishing our own sports sites which include zerodigital.com.au and fansunite.com.au
  4. Interplay operates a Consultancy business called Campaign Managers – This business is an outsourced ad operations solutions for digital publishers

  • Mobile

    Percent of our network is Mobile

  • Publishers

    Percent of our network are App Publishers

  • Tips

    Percent of the time we get our Footy Tips correct



Interplay Media is Australia’s largest independent sport ad network.

The Interplay Media publisher network is made up of some of Australia’s best known sports and fitness sites. We exclusively represent all sites in our network and the network is 100% open meaning our advertisers know exactly where every impression is delivered when they book a campaign with Interplay Media.

We specialise in delivering exceptional digital campaigns that reach a passionate sport audience. We offer advertisers the full suite of digital solutions from banner advertising to mobile app sponsorships and everything in between.

Interplay Media exclusively represents over 50 digital sport and fitness properties that cover all of the major sports in Australia including: AFL, Rugby Union, Rugby League, Cricket, Golf, Cycling, Adventure/Action Sports, Horse Racing, Tennis, Basketball, Motor Racing, Fishing, Water sports, Motor sports, US sports and Pub Darts.

Creative Solutions

Our digital solutions are all about connecting with the sports enthusiast.
IAB Banners

High impact and rich media display advertising

App and mobile advertising

App and mobile advertising using all rich media formats


Newsletter and solus email marketing

Branded Content

Custom content including blogger outreach and editorial campaigns

Social media marketing

Social media marketing across the biggest networks and emerging social media channels


Pre-roll and in-content video advertising

Digital Sponsorships

Digital Sponsorships and branded content including offline integrations


Transact on all inventory programmatically

Delivering campaigns across all devices


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Our audience, your demographic

The Team

James Spinks
James Spinks
Managing Director & Founder
James founded Interplay Media in 2011 and has over 12 years of digital advertising experience working across Australasia and Europe.
Ben Murray
Ben Murray
Digital Operations Director
Ben has worked in digital advertising for over 16 years across the UK and Australia and has extensive knowledge of the digital operations industry.
Robbie Gibbs
Robbie Gibbs
Sales Director NSW
Robbie is an experienced sales manager, having previously worked at 0AMM and Bauer Trader Media.
Ben Pahor
Ben Pahor
Digital Marketing Executive
Ben has a vast knowledge of the sports media industry and combines his passions for digital media and sport in his role as Digital Marketing Executive.
Daniel Baricevic
Daniel Baricevic
Digital Ad Operations Executive
After realising that a professional career as a ‘cultured’ centre-back was never going to eventuate, Dan decided to channel his passion and enthusiasm into a career in Digital Media.
Stephen Marson
Stephen Marson
Sports Writer
Stephen is a fanatical Tigers supporter who works on several social media and sports publishing businesses.
Liam Reilly
Liam Reilly
Digital Sales Manager – VIC
With over ten years in Digital Media and the Fitness industry – Liam has the experience & expertise to create converting campaigns. He also has a blind faith in the North Melbourne Footy club, but we don’t hold that against him
Maryanne Evans
Maryanne Evans
Digital Partnerships Manager
Maryanne is experienced in all facets of Digital Marketing; including SEO, Conversion Optimisation and CMS Management. She is passionate about generating revenue for Publishers. Being a Carlton supporter – she has developed an optimistic attitude to life.

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