About Interplay Media
Interplay Media is a digital advertising sales house specialising in sport, fitness and lifestyle media.
Interplay Media works in three areas:
- We work with premium Australian sports and fitness sites and influential sport bloggers to grow their revenue and traffic.
- We work with advertisers to deliver exceptional digital campaigns that reach and interact with users who are passionate about sports and fitness.
- Interplay is a publisher of sports and fitness content. We provide content to Australian brands and international publishers as well as publishing our own sports sites which include zerodigital.com.au and fansunite.com.au
- Interplay operates a Consultancy business called Campaign Managers – This business is an outsourced ad operations solutions for digital publishers
Percent of our network is Mobile
Percent of our network are App Publishers
Percent of the time we get our Footy Tips correct
Interplay Media is Australia’s largest independent sport ad network.
The Interplay Media publisher network is made up of some of Australia’s best known sports and fitness sites. We exclusively represent all sites in our network and the network is 100% open meaning our advertisers know exactly where every impression is delivered when they book a campaign with Interplay Media.
We specialise in delivering exceptional digital campaigns that reach a passionate sport audience. We offer advertisers the full suite of digital solutions from banner advertising to mobile app sponsorships and everything in between.
Interplay Media exclusively represents over 50 digital sport and fitness properties that cover all of the major sports in Australia including: AFL, Rugby Union, Rugby League, Cricket, Golf, Cycling, Adventure/Action Sports, Horse Racing, Tennis, Basketball, Motor Racing, Fishing, Water sports, Motor sports, US sports and Pub Darts.
Our digital solutions are all about connecting with the sports enthusiast.
High impact and rich media display advertising
App and mobile advertising
App and mobile advertising using all rich media formats
Newsletter and solus email marketing
Custom content including blogger outreach and editorial campaigns
Social media marketing
Social media marketing across the biggest networks and emerging social media channels
Pre-roll and in-content video advertising
Digital Sponsorships and branded content including offline integrations
Transact on all inventory programmatically