About Interplay Media
Interplay Media is a digital advertising sales house specialising in Sport. We started out in 2011 helping some of Australia’s most influential AFL blogs including Bigfooty.com, Fanfooty.com and Tooserious.net. Today we represent over 50 locally produced sport blogs, apps, fansites and forums.
Interplay Media works in three areas:
- We work with premium Australian sport sites and influential sport bloggers to grow their revenue and traffic.
- We work with advertisers to deliver exceptional digital campaigns that reach and interact with users who are passionate about sport.
- We provide digital consultancy to businesses within the sports industry to develop social media strategy, social media implementation and eCommerce strategy.
Percent of our network is Mobile
Percent of our network are App Publishers
Percent of the time we get our Footy Tips correct
Interplay Media is Australia’s largest independent sport ad network.
The Interplay Media publisher network is made up of some of Australia’s best known sports sites. We exclusively represent all sites in our network and the network is 100% open meaning our advertisers know exactly where every impression is delivered when they book a campaign with Interplay Media.
We specialise in delivering exceptional digital campaigns that reach a passionate sport audience. We offer advertisers the full suite of digital solutions from banner advertising to mobile app sponsorships and everything in between.
Interplay Media exclusively represents over 50 digital sport properties that cover all of the major sports in Australia including: AFL, Rugby Union, Rugby League, Cricket, Golf, Cycling, Adventure/Action Sports, Horse Racing, Tennis, Basketball, Motor Racing, Fishing, Water sports, Motor sports, US sports and Pub Darts.
Our digital solutions are all about connecting with the sports enthusiast.
High impact and rich media display advertising
App and mobile advertising
App and mobile advertising using all rich media formats
Newsletter and solus email marketing
Custom content including blogger outreach and editorial campaigns
Social media marketing
Social media marketing across the biggest networks and emerging social media channels
Pre-roll and in-content video advertising
Digital Sponsorships and branded content including offline integrations
Co-branded prize draws
Digital prize draws that drive database builds
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