Interplay, in partnership with Agency Analytics, has introduced an automated publisher dashboard for Zero Digital Sports. The new dashboard integrates GA4, Social Platforms (Facebook, Instagram, etc.), SEO, and YouTube data, saving the Zero Digital Sports team time on reporting.

Nick Splitter, General Manager of Interplay, commented on the technology: Centralising our cross-channel performance analytics into one dashboard has significantly benefited Zero Digital Sports. Our audience, social, video, and SEO data is now automated and centralised, eliminating the time we previously dedicated each week to compiling reports and insights from multiple platforms.

For further information:

• Visit the Agency Analytics site
• Contact your Interplay Media account manager at [email protected]