World Angus Forum | Event Awareness Driver
The World Angus Forum is an exclusive global event that brings together Angus cattle breeders, enthusiasts, and industry professionals from around the world to share knowledge, showcase their cattle, and network with one another.
Founded by the Angus Society of Australia (Angus Australia) which was established in 1919 focused on supporting the genetic improvement and marketability of Angus and Angus-influenced cattle and beef.
Challenge
The Angus Society of Australia wanted to promote awareness and engagement about the forthcoming World Angus Forum taking place in Brisbane, May, 2025.
They required a digital strategy centered around the appropriate audiences with a wide reach.
Solution
Interplay's marketing team utilised previous farming brand segments to full effect to ensure we hit cattle farmers through partnerships with ACM, Weatherzone and News to capture reach. We layered in Cattle and Dairy farmer segments (as its a cattle exhibition) to ensure we only talked to the appropriate farming community.
The results meant that on average one user saw the ad five times which is a good for brand recall that this campaign objective was trying do.
- 1.932m
- Impressions
- 405k+
- Reach
- 521
- Clicks
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