“Return to Allianz” Membership Campaign

Sydney Football Club is an Australian professional soccer club based in Sydney, New South Wales. It competes in the country's premier men's competition, A-League Men. The club is the second best to play in light blue and was founded in 2004 and entered the A-League as one of the eight original teams for the inaugural 2005–06 season.


Sydney FC wanted to utilise Interplay’s capabilities in community sport to drive awareness and memberships for Sydney FC’s forthcoming A-League season return to Allianz stadium.

They required a campaign targeted to within a 20km radius of the stadium across three key ad formats, standard display, high impact interstitial and social media.


Interplay utilised their grassroots app channels to deliver high impact interstitials targeted to Sydney’s soccer community.

In-app environments typically perform stronger than their mobile web counterparts, coupled with high impact placements only deployed by the client triggered much higher campaign engagement than typically found with standard display!

Interaction Rate
User Engagements

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“Return to Allianz” Membership Campaign

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