Worksafe VIC Government | Community Sports Awareness Driver

WorkSafe Victoria is the trading name of the Victorian WorkCover Authority, a statutory authority of the state government of Victoria, Australia.

Challenge

Worksafe Victoria required an awareness driver for the VIC population specifically around blue collar professions to help reduce workplace harm and improve outcomes for injured workers.

Solution

Interplay executed a curated deal across its sports properties, with particular emphasis on community sports platforms Gameday and TeamApp to drive awareness to the VIC population.

The focus centred on Netball and Australian Rules Football communities.

95k+
Reach
0.50%
CTR
User Engagement

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