Challenge

Unibet wanted to challenge the likes of TAB & Sportsbet dominance in the AU sports betting market, focusing on three key sports verticals Interplay are strong in, AFL, NRL and the International Soccer tournaments held in the Summer (The European Championship & Copa America 2024).

Solution

Utilising Interplay's Owned and Operated plus partner publishers we were able to create segment deals across Soccer, AFL and NRL environments utilising standard display, high impact and instream solutions.

High Impact performed well in driving engagement whilst video and display, which garnered high viewability, helped drive further awareness metrics to compound the performance of the campaign.