Disney The Little Mermaid | High Impact Skin

The Little Mermaid is a 2023 American musical romantic fantasy film directed by Rob Marshall from a screenplay by David Magee. Co-produced by Walt Disney Pictures, DeLuca Marshall, and Marc Platt Productions, it is a live-action adaptation of Disney's 1989 animated film of the same name, which itself is loosely based on Hans Christian Andersen's 1837 fairy tale.

Challenge

Disney wanted to reach parents during peak holiday times around some of their biggest releases during the holiday season - “The Little Mermaid” live action remake.

Solution

Disney utilised our sports titles to run their latest releases across our high impact formats to drive brand awareness coupled with high impact engagement. The results drove a CTR above 0.50% for a childrens title showcasing the skew we have to a parenting demographic.

173K+
Impressions
User Engagement
0.57%
CTR

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