Challenge

OMG required Bonzai high impact inventory targeting males 18-55 across Sports, Gaming, Entertainment and hobby based sites for there latest game release Suicide Squad.

Solution

Interplay executed a PG deal across all their certified Bonzai partners to deliver out the volume. The deal ran across Interplay's key sports vertical titles, including, Speedcafe. The creative included desktop and mobile TruSkin's and mobile ScrollX.

Delivering over 1 million ads at scale the results were impressive, featuring consistent engagement across all three formats proving gaming and sport go hand-in-hand