Challenge

With the success driven by Perth Wildcats, South East Melbourne Phoenix wanted to replicate the strategy for key midweek and weekend games against the Brisbane Bullets and Perth Wildcats.

Solution

As part of our strategy Interplay targeted the Chinese community focusing on their connection to star player Zhou Qi as part of the prospecting set-up.

We also geo targeted Melbourne specifically and retargeted supporters landing on SEMP content as part of the wider strategy.