Challenge

Redrooster required a day parting targeting solution for their existing Sweet and Sour campaign across sports verticals. In order to expedite a quick turnaround to their existing campaign activity they needed a programmatic option.

Solution

Interplay launched a standard display PMP across their flagship titles Zero Hanger and Zero Tackle during the season launch of NRL and AFL.

The timing could not have been better for the brand, taking advantage of the NRLs launch in Las Vegas and the AFL’s counter - round zero taking place a week later.