Challenge

To combat the monopoly of rival wagering firms across Australian Sports codes, Pointsbet wanted exclusivity across NRL channels.

Solution

Zero Tackle - the largest independent Rugby League site in the country provided an exclusive arrangement across display and video for Pointsbet throughout 2024.

The main focus of the campaign was around the regular season, State of Origin and finals. With the success of the performance the client expanded the activity across AFL via programmatic channels. The results were equally impressive reaching over 2 million NRL fans and generating over 49,000 user engagements throughout the year.