Ticket Acquisition Drive
The Perth Wildcats are an Australian professional basketball team based in Perth, Western Australia. The Wildcats compete in the National Basketball League and play their home games at RAC Arena, known colloquially as "The Jungle".
Challenge
Perth Wildcats required a strategy to market ticket sales for games three, four and five during their 2021/22 season openers.
They required a fully transparent solution to be able to measure the effective performance and value of the campaign.
Solution
As part of our strategy Interplay offered a fully transparent digital programmatic strategy, utilising prospecting and retargeting techniques to effectively reach basketball and Perth Wildcats enthusiasts.
- 132K+
- Ticket Sales
- 2.5M+
- Unique Reach
- 9.6x
- ROI
More Case Studies
“Return to Allianz” Membership Campaign
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13.51% Interaction Rate
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>2.2k User Engagements
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3.72% CTR
