Challenge

JustEggs required a small portion of Desktop TruSkins to promote P&O cruises. Coupled with Uber and Lifeblood, we needed to execute a different approach for this campaign as opposed to running alongside our Sports partners.

Solution

Interplay ran the whole campaign exclusively on TimeOut. For two reasons;

1] Context, TimeOut is a lifestyle and entertainment platform which lends itself well to these types of promotions.

2] The demographics needed to be more evenly split as opposed to male dominated audiences, TimeOut lends itself to that!

From the results the approach proved a success, with both reach and engagement from a tiny volume.