OMG | Multi Brand High Impact Marketplaces Solution
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City.
Challenge
With the rich media vacuum left by vendors exiting the APAC market OMG made the decision to bring all their rich media high impact solutions in-house and execute through their association with Bonzai giving them much better transparency and control, especially over their programmatic channels.
What they needed was more supply to help them meet the demand in market.
Solution
Interplay, through their partnership with Bonzai and Index created a unique model where they certified multi-publishers with Bonzai formats and through Index unique string deal ID solution where able to work with their own Index prebid partners, plus any external prebid partner with an Index account to enhance their scale.
Now with the introduction of Marketplaces through Index launching in September 2024 - this solution allows our network offering to reach over 20 certified brand safe partners in the APAC region.
- 7m+
- Impressions
- 0.50%
- High Impact Interaction CTR
- 80%+
- Viewability
More Case Studies
“Return to Allianz” Membership Campaign
-
13.51% Interaction Rate
-
>2.2k User Engagements
-
3.72% CTR
