Challenge

New Balance wanted to drive their boot range to AFL and NRL players during the course of the 2024 season. They wanted to own desktop display and drive engagement from standard sized units to encourage the best possible results.

Solution

Zero Digital Sports operate AFL/NRL titles aimed at the die-hard fan and are exclusively code specific (not just sport in general) which was a great showcase for New Balance to target specifically for each type of boot!

The campaign runs throughout the regular season plus finals when fans are most engaged. Combining both desktop billboard and half page roadblock display encourages higher engagement than just a traditional display campaign would.