Network 10 Gladiators | High Impact ScrollX
Gladiators (also known as Gladiators Australia) is an Australian television series, which premiered on 15 January 2024 on Network 10. It is hosted by Beau Ryan and Liz Ellis. It is based on the earlier Australian iterations of the American version of the franchise.
Challenge
Network 10 wanted to utilise sports verticals for the upcoming season of their Network 10 show Gladiators. The engagement would be driven by high impact mobile placements via Scrollers.
Solution
Utilising Lotame and our sports network offering to target sports demographics Network 10 ran an aggressive campaign in January 2024 prior to the show release to engage audiences and drive fan engagement prior to the release of the show on 15th January 2024.
This culminated with an engagement rate of 0.43% on the day the show aired.
- 115K+
- Impressions
- >500+
- User Engagement
- 0.46%
- CTR
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13.51% Interaction Rate
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