“Sunday Hoops” Awareness Campaign
The NBL is the pre-eminent professional men's basketball league in Australia and New Zealand. The league was founded in 1979.
Challenge
Because of Interpay’s ties with grassroots basketball throughout Australia, the NBL wanted to tap into that audience to deliver a wide ranging awareness campaign for their Sunday Hoops coverage on 10 peach.
However with grassroot’s basketball participants down on previous year we needed a revised strategy to ensure we maximised the campaigns user reach objectives.
Solution
In a first for the Interplay team, we utilised both publisher and buyside solutions to deliver a reach campaign across multiple formats for the NBL.
Targeting awareness drivers through display on Gameday’s regional basketball users and retargeting high impact video pre-roll for these users via our DSP for further awareness across multiple AU web platforms yielded really strong community engagement and reach for the brand.
- 800K+
- AU Reach
- 3.23%
- Population Reach
- 5.8K+
- User Engagement
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13.51% Interaction Rate
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>2.2k User Engagements
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3.72% CTR
