Harlem Globetrotters National Tour AU/NZ
The Harlem Globetrotters are an American exhibition basketball team. They combine athleticism, theatre, and comedy in their style of play.
Challenge
For the Harlem Globetrotters national tour of Australia and New Zealand, the NBL wanted to leverage programmatic tech smarts on offer for hard to sell regions, which included the Gold Coast, Townsville and Wollongong.
Solution
Using a mix of platforms and tech smarts, interplay set-up an omni-channel retargeting strategy that focused on user interests and families visiting the specific geo’s in question that were used on the tour. Additional awareness drivers were deployed through video and digital out of home strategies on the harder to sell venues.
- >$120k
- Ticket Sales
- 1.6m
- AU Reach
- 3x
- ROI
More Case Studies
“Return to Allianz” Membership Campaign
-
13.51% Interaction Rate
-
>2.2k User Engagements
-
3.72% CTR
