Patties Pies “Home Heroes” Grassroots Sport
Four'n Twenty is an Australian brand of meat pies and sausage rolls, owned by parent company Patties Foods.
Challenge
Patties Pies iconic brand Four & Twenty Pies wanted to drive a community sports competition across male (18-55) and female (25-54) participants in Australia, whilst also driving brand awareness for the product.
Solution
Using male & female vertical video interstitial messaging encouraged the grassroots sports audience involved within a sports club to enter a $10K promotion for either Patties Pies or Four'N Twenty pies. Whilst the video helped engage users in the brand.
- >300k
- Impressions Delivered
- >3k
- User Engagements
- 1.06%
- Avg CTR
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