Canterbury Bankstown | Omni-Channel Traffic Driver

Canterbury-Bankstown Council, trading as the City of Canterbury Bankstown, is a local government area in the Canterbury-Bankstown region[a] of Sydney, New South Wales, Australia.

Challenge

The "Where Interesting Happens" campaign from Canterbury-Bankstown Council aimed to get Local residents/businesses (18-54) AU visitors who are seeking destinations rich in unique and 'interesting' experiences via their new community portal showcasing things to see and do in and around the Canterbury-Bankstown LGA.

Solution

Interplay executed an omni-channel approach to drive traffic to Canterbury Bankstown’s new microsite highlighting events and things to do in the Canterbury Bankstown LGA in Sydney, encouraging it as a destination of choice for travellers and locals alike.

Traffic drivers came from a mix of Social (Meta and TikTok), SEO and display, which generated high levels of engagement for the region.

380k+
Reach
0.68%
CTR
User Engagement

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