Canterbury Bankstown | Bulldogs Waste Management Awareness

Canterbury-Bankstown Council, trading as the City of Canterbury Bankstown, is a local government area in the Canterbury-Bankstown region[a] of Sydney, New South Wales, Australia.

The Canterbury-Bankstown Bulldogs are an Australian professional rugby league club based in Belmore, a suburb in the Canterbury-Bankstown region of Sydney.

Challenge

Canterbury Bankstown Council were wanting to raise awareness of their waste management project in connection with the Canterbury Bankstown Bulldogs NRL team.

Solution

The campaign approach for awareness was solely centered around video solutions as a key awareness driver metric was required.

This required an approach to target the Canterbury Bankstown region via key BVOD channels 9Now and Kayo to achieve substantial reach in the region centered around Rugby League video targeting.

The results were eyecatching - reaching over one hundred thousand residents and accruing an exceptionally high engagement rate!

100k+
Canterbury Bankstown Residents Reach
8.24%
CTR
In View Rate

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