Challenge

Bulk Nutrients wanted to target health enthusiasts around their protein powder offerings. They wanted a solution to showcase multiple products with dynamic messaging depending on user data information. This included display and high impact interstitials to showcase the “Bulk Nutrients” range.

Solution

Interplay deployed a suite of ad solutions (built in Celtra) that delivered different brand messaging executions depending on the users time of day or day of week across all creative. So if a user was exposed to an interstitial on Wednesday the message showcased read “Woo Hoo Hump-Day” for Friday the ad displayed “Happy Fri-Yay”, for AM and PM the messages also deployed their AM or PM range.

The results for this form of contextual alignment to a users day resulted in some of the best performing metrics for an ad of this type.