Challenge

Broad Radio required an array of digital channels to launch an app-download strategy across multiple platforms.

The brief simple - women aged between 30-55 across relevant social media and digital publications with an awareness and engagement focused strategy.

Solution

Prior to launch the marketing team required an awareness campaign designed to maximise reach at low cost.

This in turn could then be used as an engagement driver across social and digital channels to drive downloads based on the initial interest.

The strategy worked in delivering desired download results and also provided valuable intel as to the importance of an always on digital strategy to maintain awareness and drive consistant download volumes.