“European Autos” Brand Awareness Campaign
Bendix has proudly been manufacturing brakes in Australia since 1955 and is committed to supporting the trade and making quality brake parts at their factory in Ballarat Victoria.
Challenge
Bendix wanted to increase awareness of their Bendix “lifestyle” products amongst relevant audiences. Audiences vary slightly between products largely based on what kind of vehicle people drive.
Their particular focus was for European vehicles and 4x4 auto enthusiasts.
Solution
Interplay utilised 3rd party audience data across their Owned and Operated sports titles to ensure they targeted European Vehicle owners across the network and 4WD enthusiasts.
Coupled with first party data from there classic cars partnership with Just Cars, we were able to offer direct access to European car owners with high impact formats
- 110K+
- Unique Reach
- 2.2K+
- User Engagement
- 1.49%
- Video CTR
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“Return to Allianz” Membership Campaign
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13.51% Interaction Rate
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>2.2k User Engagements
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3.72% CTR
