“EOFYS Push” BVOD
The Australian Made, Australian Grown trade mark logo signifies products whose ingredients or production mostly originate from Australia. The triangular green-and-gold logo, featuring a kangaroo, was introduced in 1986. The Australian Made, Australian Grown logo is administered by Australian Made Campaign Limited.
Challenge
Australian Made approached our marketing team with an End of Financial Year Sales promotion aimed at Females 25-54 with particular emphasis on lifestyle channels.
The campaign was designed to encourage Australian’s to buy local for this end of financial year off the back of a very difficult two years due to the Pandemic affecting certain local retail outlets.
Solution
With one of our first big forays into a pure BVOD campaign activation it was important for this activity to achieve as wide a reach as possible for the demographic, but, more importantly aligned to the lifestyle and house and home proud audience the campaign was targeted too.
For this activity we utilised SBS lifestyle content aimed at 25-54 female demographic with emphasis on high completion rates coupled with reach.
- 299K+
- AU Reach
- 0.06
- eCPV
- +98%
- Completion Rate
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13.51% Interaction Rate
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>2.2k User Engagements
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3.72% CTR
