About Interplay Media

Interplay Media loves digital advertising and sport.

  1. We partner with premium Australian and international sports, fitness and lifestyle digital platforms grow their revenue and traffic.
  2. We work with advertisers to deliver exceptional digital campaigns that reach and interact with users who are passionate about sports and fitness.
  3. Interplay is a publisher of sports and fitness content. We provide content to Australian brands and international publishers as well as publishing our own sports sites which include zerotackle.com.au and zerohanger.com.au.

  • Mobile

    Percent of our network are mobile and app publishers

  • Publishers

    Percent of our network are App Publishers

  • Tips

    Percent of the time we get our Footy Tips correct

Google Amobee Pubmatic Rubicon AppNexus Helix Unruly gumgum



Interplay Media is Australia’s largest independent sport ad network.

The Interplay Media publisher network is made up of some of Australia’s best known sports and fitness sites. We exclusively represent all sites in our network and the network is 100% open meaning our advertisers know exactly where every impression is delivered when they book a campaign with Interplay Media.

We specialise in delivering exceptional digital campaigns that reach a passionate sport audience. We offer advertisers the full suite of digital solutions from banner advertising to mobile app sponsorships and everything in between.

Interplay Media exclusively represents over 50 digital sport and fitness properties that cover all of the major sports in Australia including: AFL, Rugby Union, Rugby League, Cricket, Golf, Cycling, Adventure/Action Sports, Horse Racing, Tennis, Basketball, Motor Racing, Fishing, Water sports, Motor sports, US sports and Pub Darts.

Creative Solutions

Our digital campaigns perform best when we integrate brands into the digital platforms we represent.
IAB Banners

High impact and rich media display advertising

App and mobile advertising

App and mobile advertising using all rich media formats


Newsletter and solus email marketing

Branded Content

Custom content including blogger outreach and editorial campaigns

Social media marketing

Social media marketing across the biggest networks and emerging social media channels


Pre-roll and in-content video advertising

Digital Sponsorships

Digital Sponsorships and branded content including offline integrations


Transact on all inventory programmatically

Delivering campaigns across all devices

Our audience, your demographic

The Team

James Spinks
James Spinks
Managing Director & Founder
James founded Interplay Media in 2011 and has over 12 years of digital advertising experience working across Australasia and Europe.
Ben Murray
Ben Murray
Director, Products & Technology
Ben has worked in digital advertising for over 16 years across the UK and Australia and has extensive knowledge of the digital operations industry.

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