Interplay Media is a digital first programmatic advertising agency specialising in sport, fitness, gaming & lifestyle audiences.

We work with partners in the following areas:

  • Sponsorship & direct sales representation
  • Programmatic sales representation
  • Programmatic & data strategy
  • Programmatic media buying
  • Ad operations support
  • Content marketing services including outsourced written content
  • Social media marketing support
  • Digital publishing strategy & consultancy services

Interplay Media operates its unique internal programmatic buying service to help brands target their relevant audience.

We leverage our connections with supply & tech partners built through 10 years of experience as publisher to deliver successful campaigns as an advertiser.

With a team of expert programmatic traders, deep understanding of our audience & ownership of unique 1st party data, we assist brands in delivering successful programmatic campaigns.

Case Studies

 

“Return to Allianz” Campaign

  • 13% Interaction

  • >2.2k Engagements

  • 3.72% CTR

More
 

EOFYS Drive

  • >$35k Sales

  • >2.2k Engagements

  • 567 Conversions

More
 

“Made for Me”

  • >185k Impressions

  • >1.8k Engagements

  • 1.01% CTR

More

See More Of Our Case Studies