“Agricultural Product Awareness” Multi-Channel

Zoetis Inc. is an American drug company, the world's largest producer of medicine and vaccinations for pets and livestock. Founded in 1952.


Zoetis brands specifically cater for the agrarian sector, in particular sheep and cattle vaccination products.

So, when Zoetis approached our marketing team with a digital programmatic first campaign activation, the challenge was on to not only deliver the right media to the right audience, but, more importantly, showcase the right product to the right type of livestock farmer!


Interplay deployed a strategy around geo locations, weather apps and regional titles (in particular ACM) that specialised in agricultural features.

Not only did these resources become invaluable, the data segments ACM captured allowed us to also deploy a platform wide first party data strategy for both cattle and sheep products, ensuring the right message was delivered to the right livestock farmer.

AU Reach
User Engagement
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