Nerf Legends - DOOH Christmas Shopping Awareness
Nickelodeon is an American pay television channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its networks division's Kids and Family Group. Nerf Legends is a first-person shooter video game developed by Fun Labs and published by GameMill Entertainment.
Challenge
Turn Left were looking at programmatic marketing options to help them reach broader audiences for their NERF Legends & Nickelodeon all Star brawl titles in the lead up to Christmas.
Solution
Interplay recommended a programmatic Digital Out of Home strategy to, not only reach that broader audience in terms of eyeballs, but to also utilise the geo and screen locations of shoppers who were in close proximity to participating retail stockists in the lead up to Christmas.
- 35
- Australian Malls
- 80K+
- Unique Reach
- 580K
- Ads Served
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