Lifeblood FY24 | High Impact Spot Buy
Australian Red Cross Lifeblood, simply known as Lifeblood, is a branch of the Australian Red Cross responsible for the collection and distribution of blood and biological products in Australia.
Challenge
JustEggs required desktop Truskin volume at scale during one of the quietest times of the year in terms of Australian Sports codes for the Australian Red Cross Lifeblood campaign.
Solution
Through our partnership with Bonzai and the wider international publisher network we have curated and certified with Index Exchange we were able to run 500k worth of Desktop Truskin's at a moment's notice.
Not only does that give us scale, but also context to ensure we deliver out to the correct verticals.
The results and engagement speak for themselves.
- 495K+
- Impressions
- >1,900K+
- User Engagement
- 0.42%
- CTR
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