Guardians of the Galaxy Vol 3 | High Impact Skin

Guardians of the Galaxy Vol. 3 (stylized in marketing as Guardians of the Galaxy Volume 3) is a 2023 American superhero film based on the Marvel Comics superhero team Guardians of the Galaxy, produced by Marvel Studios, and distributed by Walt Disney Studios Motion Pictures.

Challenge

Disney wanted to reach parents during peak holiday times around some of their biggest releases during the holiday season. They also wanted to utilise data to target Marvel cinematic fans for the release of “Guardians of the Galaxy - Vol 3”.

Solution

Disney utilised Lotame to for the data segments which averaged a 0.50% CTR versus our generic sports audience which averaged 0.49% showcasing the cross-over between sports fan and marvel fan.

The overall campaign performed well above expectation for the client versus other publishers.

210K+
Impressions
User Engagement
0.49%
Avg CTR

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