Challenge

To create awareness of Foxtel GO’s US Sports Coverage, and gain new Foxtel Subscribers while retaining existing subscribers. Letting them know that with Foxtel GO they can get the best US sports content 7 days a week in one place – anytime, anywhere.

Solution

Targeting male’s 18-34 years across the Interplay Sports Network with time targeted messaging and high impact creatives (mainly interstitials), who actively use various associated sports networks to get the latest up to date information, drove high yielding campaign results.