“BBL11” Native Acquisition Drive

BlueBet is an Australian publicly listed company (ASX:BBT) with offices in Darwin and Sydney and operates under a Northern Territory Gambling Licence.


With Cricbuzz Daypart Native performing so strongly we proposed to BlueBet to replicate the solution ahead of BBL11 in 2021.

The idea was to execute 61 different Bluebet offers over the course of two months in realtime, over the holiday period, which in itself would present a sizable hurdle for creative and trafficking resources during the holidays.


Through a combination of layered PSD templates provided by the client and a fixtures chart highlighting odds from games three days prior live; Interplay were able to set-up daypart odds (within 24 hours of the match) creatives that updated as close to real-time as possible based on the native technology available.

The results spoke for themselves with some matches achieving on average over 6% CTR culminating in over 8,000 engagements from just 500,000 ads during the tournament.

Ads Served
User Engagements
Interstitial & Native Combined CTR

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