"Rings of Power NZ Release" NZ Brand Awareness Campaign

The Lord of the Rings: The Rings of Power is an American fantasy television series developed by J. D. Payne and Patrick McKay for Amazon Prime Video. Based on the novel The Lord of the Rings and its appendices by J. R. R. Tolkien, the series is set in the Second Age of Middle-earth, thousands of years before Tolkien's The Hobbit and The Lord of the Rings. It is produced by Amazon Studios in association with New Line Cinema, and in consultation with the Tolkien Estate.


Amazon Prime wanted to run a video pre-roll awareness campaign across New Zealand’s market and were struggling to find availability in an already saturated market.

They wanted an instream type solution, with scale, coupled with high completion rates of 90%+ that most agencies demand, problem is where to find:

  1. A video solution that can be tracked.
  2. Platform capable of running volume at scale that was available!


Interplay executed the campaign across “Overwolf” the desktop app designed for gamers, which enables them to design in-game extensions such as stats, guides, videos plus much more. As its in-game, the platform boasts ridiculous dwell time and engagement metrics!

We coupled that with our adtech partnership SeenThis to deliver an adaptive streaming video rec solution that reduced lag time further than traditional instream players to deliver a +91% completion rate for the New Zealand audience.

NZ Reach
User Engagement
Completion Rate

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