Kayo - ICC ODI World Cup 2019

Kayo Sports is an over-the-top video streaming subscription service available in Australia, owned by Streamotion (a wholly owned subsidiary of Foxtel). The service offers sports live and on demand from Fox Sports, ESPN, beIN Sports, and Racing.com.

Challenge

Kayo wanted to drive acquisition of new sports customers, with a particular focus on an expat community across cricket – in real-time during all 45 ICC Cricket World Cup matches throughout the tournament.

Solution

Interplay used a combination of high impact formats and daypart native executions to communicate to an audience in-game, in real-time during match-play, and after match play highlights.

332
Conversions Tracked
User Engagements
1.32%
Avg CTR

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