Google have released its new 'Offerwall' product via Google Ad Manager, allowing publishers to help diversify revenue streams.

Offerwall allows publishers to create messages before content which include;

• Providing an option of watching a rewarded ad
• Completing a survey
• Make a micro-payment
• Custom choices, such as subscriptions, registrations and newsletter sign-ups.

GAM already has the function to integrate Supertab into the Offerwall message should publishers setup passes or subscriptions via micro-payments.

India's Sakal Media Group has seen a 20% revenue using the Offerwall product, while Google has claimed the overall average to be a 9% revenue increase on websites that have trialled this in beta.

If you are interested in learning more about this product, please contact [email protected]