This year marked the first time that Interplay Media attended the industry-leading Cairns Crocodiles conference, with Ben Segal, Programmatic Partnerships Manager, and Ben Murray, Director of Products & Technology, representing the business.

From a networking perspective, the event was second to none and easily one of the largest gatherings of media, technology, marketing and creative leaders in Australia. The week provided an opportunity to connect with key industry partners, agencies, publishers and technology providers from across the country.

Alongside the networking opportunities, the event also delivered world-class content and presentations from some of the industry’s leading creative, technology and media minds. The mix of keynote sessions, lunch-and-learns and panel discussions provided valuable insights into the future of media, innovation, audience engagement and emerging technologies shaping the industry.

Some of the standout moments included the spectacular opening night drone show, a series of insightful lunch-and-learn sessions, and countless networking opportunities throughout the week. The event reinforced the strength of relationships across the industry and opened the door for several exciting business opportunities moving forward.

Beyond the networking, the conference also sparked new ideas around how Interplay can collaborate more closely with technology vendors and partners at future events, creating mutually beneficial opportunities and innovative activations for next year’s conference.

Interplay looks forward to building on the momentum and relationships formed at Cairns Crocodiles in the months ahead.