On 23 July, Interplay Media's Director of Technology & Operations, Ben Murray, joined industry leaders at the IAB Australia Ad Tech & Ops Summit in Melbourne for a panel discussion titled Deep Dive: Evolving Yield Management & Revenue Tactics for Publishers.

Sharing the stage with Émilie Rousseau (News Corp), Joe Frazer (Half Dome), and Janette Higginson (Index Exchange), Ben explored some of the most pressing and promising topics in digital publishing today:

• Video CPM Pressures — What's driving the shifts and how publishers can adapt.
• High-Impact Ad Opportunities - Smart product management and why many still leave money on the table.
• The Road Ahead — Strategies for a sustainable, ad-funded future for publishers in Australia.

Ben's insights reinforced Interplay Media's commitment to helping publishers optimise yield, embrace innovative formats, and navigate market changes with confidence.