Goal
Goal
Sportsbet wanted to drive awareness for the NRL & AFL season launch by driving awareness, favorability and sales via UACF health and fitness data led solutions, targeting males 18+ who have an active interest in keeping fit and engaging users into participating in the NRL & AFL sports bet season launch.
Strategy
Connecting with the passionate UACF audience during key moments throughout their health and fitness journey with authentic, immersive engagements lead to Sportsbet increasing awareness and traffic to their properties by engaging this untapped audience!
Results
Campaign Impressions
Clicks
Overall CTR
Best Performer
(Point of Sweat Interstitials)