Sportsbet – Under Armour Connected Fitness Apps

Interplay Media | Sportsbet – Under Armour Connected Fitness Apps

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Goal

Sportsbet wanted to drive awareness for the NRL & AFL season launch by driving awareness, favorability and sales via UACF health and fitness data led solutions, targeting males 18+ who have an active interest in keeping fit and engaging users into participating in the NRL & AFL sports bet season launch.

Strategy

Connecting with the passionate UACF audience during key moments throughout their health and fitness journey with authentic, immersive engagements lead to Sportsbet increasing awareness and traffic to their properties by engaging this untapped audience!

Results

922,911

Campaign Impressions

9,176

Clicks

0.99%

Overall CTR

4.55%

Best Performer

(Point of Sweat Interstitials)