Interplay Media | Radio Rentals – Postcode Targeting Sports (DSP)
40906
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headerradiorentals

Goal

Radio Rentals wanted to utilise Interplay’s expertise in Sport to target armchair fans around a $250 offer in-store to be entered into a prize draw to win a $10K TV.

Strategy

Interplay utilised a DSP to whitelist sports environments around key geo’s in QLD, NSW & SA outlets within a 10km radius to ensure the promotion was more effective, with layered 1st party Sports data.

Results

impressions

1,158,046

Campaign Impressions

reach

546,845

Reach

clicks

959

Clicks

overallctr

0.08%

Overall CTR

topperformer

0.12%

Best Performer

(Radio Rentals South Australia)