Goal
Radio Rentals wanted to utilise Interplay’s expertise in Sport to target armchair fans around a $250 offer in-store to be entered into a prize draw to win a $10K TV.
Strategy
Interplay utilised a DSP to whitelist sports environments around key geo’s in QLD, NSW & SA outlets within a 10km radius to ensure the promotion was more effective, with layered 1st party Sports data.
Results
Campaign Impressions
Reach
Clicks
Overall CTR
Best Performer
(Radio Rentals South Australia)