Radio Rentals – Postcode Targeting Sports (DSP)

Interplay Media | Radio Rentals – Postcode Targeting Sports (DSP)

40906

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Goal

Radio Rentals wanted to utilise Interplay’s expertise in Sport to target armchair fans around a $250 offer in-store to be entered into a prize draw to win a $10K TV.

Strategy

Interplay utilised a DSP to whitelist sports environments around key geo’s in QLD, NSW & SA outlets within a 10km radius to ensure the promotion was more effective, with layered 1^st party Sports data.

Results

1,158,046

Campaign Impressions

546,845

Reach

959

Clicks

0.08%

Overall CTR

0.12%

Best Performer

(Radio Rentals South Australia)