Programmatic Media Buying
Interplay Media operates its unique internal programmatic buying service to help brands target their relevant audience.
We leverage our connections with supply and tech partners built through 10 years of experience as publisher to deliver successful campaigns as an advertiser.
With a team of expert programmatic traders, deep understanding of our audience and ownership of unique 1st party data, we assist brands in delivering successful programmatic campaigns.
Tailored campaign strategy
Campaigns built around your broader digital strategy
ROI based media delivery
Mobile, Desktop, Native, Social Display
Video, Connected TV, High Impact
Engagement based Retargeting
Proprietary 1st party data activation
Footfall attribution modelling
Activations from 9 million Optus devices
Day to day trading and optimisation
In-depth analytics to build more meaningful campaigns
Strategic consultancy to maximise every dollar you spend
We look to understand more of your business, how you work and what your needs are. The more we know of your business the better we can activate.
We agree objectives, build a bespoke strategy, select the right partners and plan the campaign.
Our media trading team activate the campaign and optimise on a daily basis. We provide expert advice and industry trends to grow our partnership.
Our team produce detailed reporting and gather insights on campaign performance. We focus on meaningful insights that will add value to your business and digital strategy.
For any enquiries, please send us an email or call via our Contact Page