Interplay Media | Patties Pies – Home Heroes Campaign
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headerpatties

Goal

Patties utilised grassroots sports app TeamApp to reach females 25-55 and males 18-55 for their Patties and Four & Twenty Pies range.

Strategy

Using male and female vertical video interstitial messaging encouraged the grassroots sports audience involved within a sports club to enter a $10K promotion for either Patties Pies or Four N Twenty pies.

Results

impressions

333,307

Campaign Impressions

clicks

2,763

Clicks

overallctr

0.83%

Overall CTR

peak

1.06%

Peak CTR