Patties Pies – Home Heroes Campaign

Interplay Media | Patties Pies – Home Heroes Campaign

40918

page-template-default,page,page-id-40918,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.2,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Goal

Patties utilised grassroots sports app TeamApp to reach females 25-55 and males 18-55 for their Patties and Four & Twenty Pies range.

Strategy

Using male and female vertical video interstitial messaging encouraged the grassroots sports audience involved within a sports club to enter a $10K promotion for either Patties Pies or Four N Twenty pies.

Results

333,307

Campaign Impressions

2,763

Clicks

0.83%

Overall CTR

1.06%

Peak CTR