Lawn Bowls Australia – Programmatic Campaign

Interplay Media | Lawn Bowls Australia – Programmatic Campaign

43863

page-template-default,page,page-id-43863,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.2,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Goal

Bowls Australia were looking to encourage new members and participants around key bowls premier league events.

Strategy

Interplay delivered a pre-roll Video media buy targeting male and female 30-50 around key sports, bowls, hobbies and interests environments

Results

1,682,707

Pre-Roll Videos

$17,600

Spend

4,490

Clicks

0.27%

CTR

691,982

Completed Videos

62%

Completion Rate