Interplay Media | Kayo – ICC World Cup 2019
40904
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headerkayoicc1

Goal

To drive acquisition of new sports customers across cricket sport network – in real-time for Kayo sports during all 45 ICC Cricket World Cup matches throughout the tournament.

Strategy

Interplay used a combination of high impact formats and daypart native executions to communicate to an audience in-game, in real-time during match-play, and after match play highlights.

Results

impressions

3,438,973

Campaign Impressions

clicks

19,840

Clicks

overallctr

0.58%

Overall CTR

topperformer

1.32%

Best Performer

(Android Native Carousel)