Goal
Goal
To drive acquisition of new sports customers across cricket sport network – in real-time for Kayo sports during all 45 ICC Cricket World Cup matches throughout the tournament.
Strategy
Interplay used a combination of high impact formats and daypart native executions to communicate to an audience in-game, in real-time during match-play, and after match play highlights.
Results
Campaign Impressions
Clicks
Overall CTR
Best Performer
(Android Native Carousel)