Interplay Media | Just Eggs – Johnstone’s Professional
43705
page-template-default,page,page-id-43705,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.2,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive
cover photo johnstones

Goal

To drive users in-store to purchase Johnstone’s Paint products via in-creative location and store targeting.

Strategy

Time¬†targeted (Thursday-Sunday) high-impact ScrollX ran across Interplay’s sport properties to reach users at a time where DIY/home improvement is front of mind.

Results

impressions

409,340

Campaign Impressions

clicks

4,537

Clicks

overallctr

1.11%

CTR