Just Eggs – Johnstone’s Professional

Interplay Media | Just Eggs – Johnstone’s Professional

43705

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Goal

To drive users in-store to purchase Johnstone’s Paint products via in-creative location and store targeting.

Strategy

Time targeted (Thursday-Sunday) high-impact ScrollX ran across Interplay’s sport properties to reach users at a time where DIY/home improvement is front of mind.

Results

409,340

Campaign Impressions

4,537

Clicks

1.11%

CTR