Interplay Media | Just Eggs – Johnstone’s Professional
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cover photo johnstones

Goal

To drive users in-store to purchase Johnstone’s Paint products via in-creative location and store targeting.

Strategy

Time targeted (Thursday-Sunday) high-impact ScrollX ran across Interplay’s sport properties to reach users at a time where DIY/home improvement is front of mind.

Results

impressions

409,340

Campaign Impressions

clicks

4,537

Clicks

overallctr

1.11%

CTR