Just Eggs – Doritos Slicer

Interplay Media | Just Eggs – Doritos Slicer

43697

page-template-default,page,page-id-43697,bodega-core-1.0.1,ajax_fade,page_not_loaded,,select-theme-ver-3.2,vertical_menu_enabled, vertical_menu_width_290,smooth_scroll,side_menu_slide_from_right,wpb-js-composer js-comp-ver-6.0.5,vc_responsive

Goal

To increase brand awareness following the release of the new Doritos Grilled Cheeseburger and Garlic Bread flavoured chips.

Strategy

High impact ScrollX combined with gamification aimed at a majority 18-34 audience saw increased levels of engagement over a two month campaign.

Results

300,018

Campaign Impressions

5,613

Clicks

1.18%

CTR