Interplay Media | Just Eggs – Doritos Slicer
43697
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Goal

To increase brand awareness following the release of the new Doritos Grilled Cheeseburger and Garlic Bread flavoured chips.

Strategy

High impact ScrollX combined with gamification aimed at a majority 18-34 audience saw increased levels of engagement over a two month campaign.

Results

impressions

300,018

Campaign Impressions

clicks

5,613

Clicks

clicks

1.18%

CTR