At Interplay Media Tower we think the best way to keep punters happy is to give them easy and convenient access to up to date live betting odds in places that they are looking for information.
The idea here is that sports betting companies can get better results from integrating their advertising into content as opposed to using just banner ads.
Some of our recent odds integrations have been with Sportingbet.com.au.
Below are two examples where we have used XML to integrate Sportingbet.com.au odds directly into the pages of the AFL Footy Star app (AFL) and the Racing and Sports (Racing) webpage and mobile interface.
Racing and Sports is a site with detailed form and discussion of thoroughbred racing in Australia and abroad.
Another one of our mobile app publishers AFL Footy Star has also had Sportingbet’s odds integrated into their content, which can be seen below:
We have integrated a betting option in the home menu of the app with a Sportingbet banner underneath whilst on the fixture page live odd buttons are placed underneath each team.
Using the xml feeds from Sportingbet like this means that punters can go straight from researching about their punting right into the website that can carry it out.