Interplay Media excited for the beyondblue Cup, the biggest AFL game this season


The beyondblue Cup will be awarded to the winner of Hawthorn vs. Sydney at the MCG this Friday night in what will be the biggest AFL home and away fixture of 2014 thus far.

Since 2006 Hawthorn has played Geelong, Collingwood and now Sydney for the trophy on an occasion that aims to honour and remember those who’ve been affected by mental health disorders and also raise awareness for the illness.

beyondblue is an independent non for profit organisation formed in 2000 to foster national focus and community leadership to reduce the impact of depression and anxiety in Australia.

The organisation chaired by former Victorian Premier and Hawthorn FC President Jeff Kennett works with an array of institutions such as health services, universities, schools, workplaces and media to raise awareness and education of mental health disorders and reduce the stigma associated.

Friday night’s beyondblue Cup will be a season defining game for 2014 as only 4 points and 3.6% sits between the Sydney Swans and Hawthorn on the AFL ladder.

Sydney begun the season sluggishly but are now looking formidable on top of the ladder after a 12-0 run while the Hawks have kept their chances of defending the 2013 Premiership alive by getting through this year comfortably so far despite some important injuries and suspensions.

Appropriately the beyondblue Cup will again be played for on a marquee occasion in the AFL fixture, with this year’s contest perhaps being the biggest, given the affect it could have in the finals run in.

From 2006 to 2012 Geelong played off against Hawthorn in the fixture, with the Cats winning 5 and the Hawks 2.

Except for the first game in 2006 which Hawthorn won by 52 points, the beyondblue Cup went down to the wire in Hawks v Cats contests with margins of, 4, 11, 1, 9, 9, 19 and 2 points to 2012.

In 2013 Hawthorn comfortably accounted for Collingwood, again at the MCG in front of a big crowd and given what is at stake in 2014 huge numbers are expected to flock to the home of football for the game.

Supporters of both sides are invited to march to the MCG together from Federation Square along the footbridge that crosses Birrarung Marr.

The idea for the beyondblue Cup came from a Geelong Football Club Coterie member Tony McManus who wanted to remember the memory of his brother who took his own life in late 2005.

Interestingly, the beyondblue Cup has also been played for in other Australian codes with Werribee vs. Box Hill in the Victorian Football League, Canterbury Bulldogs vs. Newcastle Knights in the National Rugby League and in the fierce, ‘BigBlue’ rivalry of Melbourne Victory vs. Sydney FC in the A League.

In 14 years of work beyondblue have been one of the main catalysts for the increase in awareness and acceptance of mental health illness in Australia. They have made great ground within the male community in particular and a lot of this success can be attributed to the beyondblue Cup’s prevalence in the sporting community.

Here at the Interplay Media Tower we’ve been thrilled to work with beyondblue in the lead up to the game by placing banner ads and social media posts across our network of sports blogging websites.

The ‘Man Therapy’ campaign we’ve helped deliver coming up to the beyondblue Cup is a fantastic and meaningful message to communicate with our passionate sports communities

communicate with our passionate sports communities